March 15 - Burger King, Starbucks battle brews | Google trashes 2.3B bad ads

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'; Google removed 2.3B bad ads in 2018; Kroger expands Pinterest tie-up with first-party data ad targeting; Esports ad revenue will exceed $200M by 2020, eMarketer says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 15,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. Burger King takes on Starbucks with app-based coffee subscription service BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.  Column Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment' The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts. Google removed 2.3B bad ads in 2018 More than six million bad ads were removed per day for violating policies, the company claims in a new report. Kroger expands Pinterest tie-up with first-party data ad targeting A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement. Esports ad revenue will exceed $200M by 2020, eMarketer says In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year. Jackbox Games pilots AdRoll's new AI-powered video solution The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression. Read more news What We're Reading The Verge When Facebook goes down, an economy goes with it AdAge Sephora ends beauty deal with vlogger after college admissions scandal MediaPost IAB Tech Lab Releases Final Version Of App-Ads.Txt Adweek NBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 a.m. Replacement Variety Google Shuts Down Its Spotlight Stories VR Film Studio Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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