Feb. 4 - Hulu cracks open viral Instagram egg | Nike, Intersport try on podcasts

Nike, Intersport team up for podcast series targeting aspiring runners; Super Bowl QSR ads don't always lead to meaningful traffic gains; Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative; Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 4,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Note from the editor Hankering for some post-game analysis of the standout ads from Super Bowl LIII? Not to worry — Marketing Dive's got you covered. Check your inbox this afternoon for a deeper dive into what worked, what didn't and what surprised industry experts during a game that's been deemed the most boring in recent memory for both the on-field and commercial action. In the meantime, check out our ad tracker detailing all of the creative teased and released in the lead-up to Sunday night's sluggishly paced showdown between the Los Angeles Rams and victorious New England Patriots. As always, thanks for reading, Peter Adams Reporter, Marketing Dive Twitter | Email Hulu taps viral Instagram egg for mental health PSA after Super Bowl Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game. Nike, Intersport team up for podcast series targeting aspiring runners Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts. Super Bowl QSR ads don't always lead to meaningful traffic gains While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts. Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand. Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors The audio series starring Will Ferrell's character from the "Anchorman" franchise is a collaboration between iHeartRadio and Funny or Die. Read more news What We're Reading The New York Times How Boring Was the Super Bowl? The Punts Got Exciting Restaurant Dive Delivery dilemma: Are in-house innovations or third-party aggregates best? CNBC Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' Mobile Marketer Report: Spotify in talks to buy Gimlet Media podcast network Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing Shopkick View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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