Feb. 21 - Disney, Nestlé, Epic Games yank YouTube ads | WPP rides with Waze

WPP teams with Waze on in-car ads; Facebook ad ROI improves as holiday spend drops 45%, analysis finds; Sleep Number pilots interactive Hulu ad unit that links video, email marketing; ANA: Marketing industry still struggling with diversity efforts View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 21,​ 2019 BROUGHT TO YOU BY — Quad Meet the New Quad From a foundation in printing, Quad has transformed itself into a marketing solutions partner. Learn more about the new Quad at Quad.com. Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring." WPP teams with Waze on in-car ads The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group. Facebook ad ROI improves as holiday spend drops 45%, analysis finds Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found. Sleep Number pilots interactive Hulu ad unit that links video, email marketing Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account. ANA: Marketing industry still struggling with diversity efforts Management disconnect, microaggressions, cultural illiteracy and difficulty having conversations are areas diverse new hires said impacted their breaking into the industry. Column Comic Dive: Jolly Green Dating Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations. Read more news What We're Reading Adweek ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million Retail Dive Walmart pilots Garnier's virtual hair-coloring tech in stores Campaign SWSX 2019 - More of the Emperor's New Clothes? Digiday 5 things we learned at the Winter Podcast Upfronts TechCrunch Even the IAB warned adtech risks EU privacy rules Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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