Feb. 14 - Secret shares women's stories of strength | Valentine's Day search ad winners

Analysis: Search ads for men's Valentine's Day gifts see 82% more clicks than those for women; Grocers aim to capture more advertising dollars from CPGs; Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend; IPG continues impressive growth streak in Q4, signals strength in Acxiom deal View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 14,​ 2019 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, uses cases and more. Download your full report here. Secret asks women to share 'no sweat' stories on Instagram The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year. Analysis: Search ads for men's Valentine's Day gifts see 82% more clicks than those for women PersonalizationMail.com saw the highest product listing ad and text ad click share across desktop and mobile for gift ideas for both women and men. Grocers aim to capture more advertising dollars from CPGs As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue. Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.  IPG continues impressive growth streak in Q4, signals strength in Acxiom deal Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.   Mountain Dew expands NBA All-Star activation with more celebs, capsule collection The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.  Read more news What We're Reading Adweek Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising MediaPost Consumers Yawn At V-Day; Jewelry Loses Shine Chicago Tribune Chicago and Illinois are still after Amazon's HQ2, or at least part of it Bloomberg Google, Facebook Forced to Pay Creators Under New EU Rules Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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