As this newsletter hits your inbox, I'll be busy working on the Oscars for the eighth year in a row.
A lot of people have a lot of opinions about the Oscars, but too often what gets lost in the hype is what it means to artists who have dedicated their whole lives to their craft.
I hope this video inspires you to work toward your dreams...and someday achieve them.
Now, on to this week's ideas...
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"Most people don't understand Los Angeles, because most people don't understand the people who live here."
Los Angeles is misunderstood.
It's a town of people in pursuit of their dreams and surrounding yourself with those kind of people can have a huge impact on your own life.
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"Optimism is our instinct to inhale while suffocating. Our need to declare what 'needs to be' in the face of what is. Optimism is not uncool; it is rebellious and daring and vital."
It takes guts to be an optimist.
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"Everyone older than you will be 'adults' and everyone younger than you will be 'kids.' You'll always feel in the middle of those two stages of life."
Somebody on Reddit posted the question "What is something no one really tells you about getting older?" and the resulting answers are an interesting read no matter how old you are.
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"After bank overdraft fees, the number-one regretted purchase was … eating out. It's a frequent purchase that many of us make regularly, but, savings-wise, it's death by a thousand cuts."
If you're looking to increase your savings, this one can help you figure out how best to do so.
Behavioral economist Wendy de la Rosa shares three ways to save more money including to take aim at small frequent purchases, commit to your future self, and use transition moments to your advantage.
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"In the spring, when we lose one hour of sleep, there is a 24% increase in heart attacks the following day. In the autumn, we gain an hour of sleep opportunity, and there is a 21% reduction in heart attacks."
If you ever need a reason to justify going to bed early or sleeping later, this is it.
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"You have to discard the filters you've created, and focus on potential positive outcomes that can only happen when you listen."
We all want to be good listeners, but in order to do so we first have to understand the reasons we struggle to listen in the first place.
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"The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use."
Get ready to reconsider everything you think you know about design.
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"Not every interaction with your content will convert to a sale, but content should always give the reader something to do next."
If you use content to market anything, you'll want to check this one out.
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"The goal of a logo is to be unforgettable — so that when a person feels the need your business solves, your logo comes to immediately mind."
Legendary designer Paul Rand created logos for everything from IBM to UPS and along the way came up with his own system to assess the quality of a logo.
Dave Schools shares Rand's seven-step logo test which involves judging a logo based on a series of criteria including its distinctiveness, adaptability, and how memorable it is.
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"What looks like traditional 'work' tends to be the least productive part of my day. My most productive moments don't resemble 'work' at all."
The working world has changed, but not enough people and companies have adapted to what actually matters these days.
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