Feb. 26 - Nike aces another Williams ad | BMW revs up foodie podcast

BMW sponsors 6-episode podcast series for foodies; Comic Dive: Amazon's Escape From New York; Study: 75% of consumers want more rewarded content like videos, surveys; As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 26,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter. BMW sponsors 6-episode podcast series for foodies Restaurant reviewer The Infatuation and The New York Times' branded content studio will help to highlight cities' cultures and promote a new car model. Column Comic Dive: Amazon's Escape From New York Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on. Sponsored Content by Devada Marketing to developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook Study: 75% of consumers want more rewarded content like videos, surveys Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers. Deep Dive As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy "For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act. Caesars, DraftKings ink multi-state deal as online gaming, sports betting heat up DraftKings will promote Caesars as its official casino partner in the states where the two companies collaborate as part of the partnership.  MedMen details US cannabis history in short film directed by Spike Jonze The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations. Read more news Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketer perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? What We're Reading MediaPost 2019 Oscars: 10% Higher Viewers, Slightly More In Ad Revenues The Wall Street Journal Bud’s Super Bowl Ad Threatens to Derail Beer Alliance Marketing Week Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns The Washington Post A pediatrician exposes suicide tips for children hidden in videos on YouTube and YouTube Kids Digiday Facebook won’t renew two-thirds of existing Facebook Watch news shows Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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