Feb. 28 - Oreo teases big 'Thrones' tie-up | Papa John's eyes influencers for turnaround

Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue; Lay's ties exclusive Bebe Rexha song downloads to chip packaging; Measuring brand activations in the digital age with 'return on experience'; 77% of US ad fraud classified as highly sophisticated, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 28,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever. Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4. Lay's ties exclusive Bebe Rexha song downloads to chip packaging After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes. Opinion Measuring brand activations in the digital age with 'return on experience' While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber. 77% of US ad fraud classified as highly sophisticated, study finds Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq. Deep Dive What's behind the rise in retailer loyalty program revamps? Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy. Read more news Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketer perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? What We're Reading Ad Exchanger Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters Adweek TikTok Will Pay a Record $5.7 Million FTC Fine Over Alleged Violation of Child Privacy Law Restaurant Dive Pizza Hut to test delivery bots with FedEx The Wall Street Journal Amazon Shifts Power to Brands in Fight Against Fake Products MediaPost WPP Hires Walmart Executive To Run Its Global HR Efforts Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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