Weekender: Amazon seeks a better way to do loyalty rewards with new Moments program

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Marketing Dive's Top News Weekender | Feb.​ 16,​ 2019 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, uses cases and more. Download your full report here. Amazon seeks a better way to do loyalty rewards with new Moments program The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's Crackle streaming platform. How Cars.com intercepted Super Bowl conversations to increase traffic 42% The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time. Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time. Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.  Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers.  Best of What We're Reading The New York Times A Super Bowl Mermaid Ad and a Sexist Audition Restaurant Dive Shake Shack's first CMO tasked with revisiting self-order kiosks Motherboard Netflix Has Saved Every Choice You’ve Ever Made in ‘Black Mirror: Bandersnatch' Bloomberg Amazon Has a Big Advertising Business. Walmart Wants One Too Adweek Bucking the Trend, Kroger Seeks Its First Creative Agency of Record MediaPost Consumers Yawn At V-Day; Jewelry Loses Shine Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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