Feb. 25 - Marketers fear uncharted data privacy waters | Pringles snacks on CTV Super Bowl push

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push; P&G plans physical business incubator as part of Ventures initiative; Connected TV ad impressions jump 193% in 2018, study finds; Google adds video to responsive display campaigns View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 25,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Deep Dive As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy "For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act. Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push Shoppable, interactive experiences with personalized content and QR codes scored big for the Kellogg's chip brand. P&G plans physical business incubator as part of Ventures initiative The CPG giant is partnering with Los Angeles-based brand foundry and venture investor M13 as part of the effort.  Sponsored Content by Devada Marketing to developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook Connected TV ad impressions jump 193% in 2018, study finds In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach. Google adds video to responsive display campaigns The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance.  Read more news Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketers perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? What We're Reading Bloomberg Everybody Makes Podcasts. Can Anyone Make Them Profitable? Mobile Marketer Facebook collects sensitive personal data from apps, The Wall Street Journal reports AdExchanger Amazon Goes Big On Conquesting Ads, Despite The Blowback The Wall Street Journal Uber's Marketing Plan to Put Its Scandals Behind It Food Dive After cost cutting, Big Food builds its future on investing for growth Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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