Feb. 15 - Amazon looks to conquer loyalty rewards | Walmart, Kellogg link VR to merchandising

Walmart taps VR to showcase 'How to Train Your Dragon' products; Amazon bows to political pressure, scraps NYC HQ2 plans; Kellogg sees 18% sales bump through pilot for VR merchandising tool; IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 15,​ 2019 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, uses cases and more. Download your full report here. Note from the editor You probably noticed two big, breaking pieces of news about Amazon yesterday: One, that it suddenly broke off plans for its New York City HQ2 campus — on Valentine's Day, no less — and also that it is pushing further into the loyalty space with a new rewards program for marketers and developers called Moments. While both stories are significant, the Moments launch stands to have a potentially bigger impact on marketers, especially as advertising becomes a bigger engine of Amazon's business. You can read our rundown on how the service works here. We hope you enjoy these stories and others over the long weekend. Marketing Dive will not be publishing a newsletter on Monday as the markets will be closed for Presidents Day, but we will be back in your inbox on Tuesday, Feb. 19 with the latest industry developments. As always, thanks for reading, Peter Adams Reporter, Marketing Dive Twitter | Email Amazon seeks a better way to do loyalty rewards with new Moments program The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform. Walmart taps VR to showcase 'How to Train Your Dragon' products Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots. Amazon bows to political pressure, scraps NYC HQ2 plans The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search. Kellogg sees 18% sales bump through pilot for VR merchandising tool Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom.  IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record.  Nickelodeon signs star YouTube kid influencer for series targeting preschoolers The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month. Read more news What We're Reading The Washington Post The U.S. government and Facebook are negotiating a record, multibillion-dollar fine for the company’s privacy lapses The Wall Street Journal Hulu Ad Campaign Spells Out That Its Influencers Get Paid Adweek GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis Ad Exchanger Scott Hagedorn Named CEO Of Omnicom Media Group Variety Brightcove Acquires Ooyala for $15 Million Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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