Weekender: Norwegian Air lands 170% lower cost-per-booking with machine learning

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Marketing Dive's Top News Weekender | Feb.​ 23,​ 2019 BROUGHT TO YOU BY — Quad Meet the New Quad From a foundation in printing, Quad has transformed itself into a marketing solutions partner. Learn more about the new Quad at Quad.com. Norwegian Air lands 170% lower cost-per-booking with machine learning The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight. Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring." Q&A PwC's CMO on reorganizing, diversity and why it's critical to master tech In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies.  Report: Walmart brings website ad sales in-house With its e-commerce business growing, the retailer could be gearing up to sell more ads targeting shoppers.  Tide plots nationwide ambitions for mobile on-demand laundry service Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app.  Best of What We're Reading AdAge McDonald's franchisees dump on delivery AdAge Nike hunts for answers after Duke basketball star's shoe splits AdAge Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the ad meter Adweek Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars Digiday To protect its business, Kroger is building an Amazon-style flywheel Campaign SWSX 2019 - More of the Emperor's New Clothes? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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