Feb. 22 - Burger King, KFC mascots square off | Kraft Heinz legacy brands lose $15.4B in value

Kraft Heinz reveals $15.4B write-down for Kraft, Oscar Mayer brands, SEC investigation; Consumers see 77% of brands as not meaningful, report says; Marriott tests new pod format around Oscars to drive interest in Bonvoy; NBA debuts stats-focused reality show 'GM School' with partner SAP View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 22,​ 2019 BROUGHT TO YOU BY — Quad Meet the New Quad From a foundation in printing, Quad has transformed itself into a marketing solutions partner. Learn more about the new Quad at Quad.com. Burger King, KFC revamp brand mascots as chicken rivalry heats up Burger King has debuted the "K.F.G.," or King of Flame Grilling — which mocks Colonel Sanders — while KFC rolls out a RoboCop iteration of its mascot. Kraft Heinz reveals $15.4B write-down for Kraft, Oscar Mayer brands, SEC investigation The CPG giant left financial markets reeling as it dropped a bombshell of an earnings report — yet company leaders are optimistic about the future. Consumers see 77% of brands as not meaningful, report says Brands perceived by consumers as meaningful and as making the world a better place enjoy a 24-point greater purchase intent. Marriott tests new pod format around Oscars to drive interest in Bonvoy The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date.  NBA debuts stats-focused reality show 'GM School' with partner SAP Basketball fans test their knowledge in the series that also offers a behind-the-scenes look at how the league uses data and technology.  Read more news What We're Reading Bloomberg YouTube's Latest Quandary Deepens as AT&T Joins Ad Pause Mobile Marketer Report: Pinterest secretly files for IPO, seeks $12B market value AdAge Nike hunts for answers after Duke basketball star's shoe splits Adweek Wunderman Seattle Hires Amazon's Former In-House ECD as Chief Creative Officer Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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