Feb. 27 - Suave diversifies influencer push | Why retailers are revamping loyalty

What's behind the rise in retailer loyalty program revamps?; Facebook hits play on 'upfront' ad sales for premium video; Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds; Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 27,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Suave taps diverse influencers for fresh natural hair care line Three creators showcase the new Unilever products in real-life situations, like strolling on a windy day, dancing and spending time at the beach. Deep Dive What's behind the rise in retailer loyalty program revamps? Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy. Facebook hits play on 'upfront' ad sales for premium video In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies. Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds "Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business. Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years. IAB joins push for federal privacy legislation as concern over 'patchwork' state laws grows The group is petitioning for deeper collaboration between the government and industry as well as a "new paradigm" built on different frameworks than those underpinning laws like GDPR. Column Comic Dive: Amazon's Escape From New York Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on. Read more news Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketer perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? What We're Reading The New York Times U.S. Loses Appeal Seeking to Block AT&T-Time Warner Merger Bloomberg Amazon Appoints Former Pepsi CEO Indra Nooyi to Board Variety Facebook's Launch of 'Clear History' Feature This Year Will Crimp Ad Growth, CFO Says The Verge New FTC task force will take on tech monopolies Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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