Feb. 12 - Surprising Super Bowl winners a week-plus out | Chipotle takes viewers 'Behind the Foil'

Chipotle offers behind-the-scenes look at its kitchens in new campaign; Comic Dive: This American Brand; Jolly Green Giant matches with dating site to help farmers find love; Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 12,​ 2019 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, uses cases and more. Download your full report here. Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers.  Chipotle offers behind-the-scenes look at its kitchens in new campaign As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California.  Column Comic Dive: This American Brand More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020. Jolly Green Giant matches with dating site to help farmers find love For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens." Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers.  How Cars.com intercepted Super Bowl conversations to increase traffic 42% The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time. Read more news What are this year's top marketing priorities? We're conducting a quick pulse survey to learn how marketers are investing in initiatives and vendors in 2019. Share your insights for a $5 Starbucks giftcard. Take the Survey What We're Reading Restaurant Dive Shake Shack's first CMO tasked with revisiting self-order kiosks Adweek Bucking the Trend, Kroger Seeks Its First Creative Agency of Record MediaPost Omnicom Reports Slight Uptick in 2018 Revenue, Double-Digit Profit Growth The Drum Pernod Ricard: Brexit won't hit ad spend, but no-deal could be ‘short-term nightmare’ Broadcasting & Cable AT&T Putting All Programmatic Digital Ad Spending with Xandr Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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