Feb. 19 - Subaru drives deeper TV integrations | Amazon exclusive brands top private labels

Amazon Exclusive brands now outnumber its private labels; PwC's CMO on reorganizing, diversity and why it's critical to master tech; Norwegian Air lands 170% lower cost-per-booking with machine learning; Zillow, Attn: debut docu-series spotlighting America's housing crises View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 19,​ 2019 BROUGHT TO YOU BY — Quad Meet the New Quad From a foundation in printing, Quad has transformed itself into a marketing solutions partner. Learn more about the new Quad at Quad.com. Subaru extends new ads with tie-ins for popular TV shows The push behind the Forester includes an integration on CBS' "Life in Pieces" and a content series with talent from the TBS and TNT show "Miracle Workers." Amazon Exclusive brands now outnumber its private labels The e-commerce firm appears to be rapidly expanding its private label strategy to encompass more exclusive partnerships. Q&A PwC's CMO on reorganizing, diversity and why it's critical to master tech In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies.  Sponsored Content by Quad What a truly integrated multichannel campaign can deliver Specialty grocery chain finds higher sales and customer loyalty with hyper-local integrated campaign. Norwegian Air lands 170% lower cost-per-booking with machine learning The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight. Zillow, Attn: debut docu-series spotlighting America's housing crises The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.   Fiery UK parliamentary report puts Facebook in regulatory crosshairs The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters." Amazon seeks a better way to do loyalty rewards with new Moments program The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform. Read more news What We're Reading AdAge Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the ad meter Digiday To protect its business, Kroger is building an Amazon-style flywheel The Drum Behind the $2bn+ development reinventing the Times Square billboard The Wall Street Journal Partisan Rift Threatens Federal Data-Privacy Efforts Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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