Feb. 1 - Cola wars detente? | Amazon's 2018 ad sales top $10B

Amazon's ad sales jump to $3.4B in Q4 2018; Burger King trolls McDonald's for losing Big Mac trademark in the EU; Top ad trade bodies push for clarity around California consumer privacy law; Geico is top spender on YouTube while auto brands slash budgets, analysis finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 1,​ 2019 BROUGHT TO YOU BY — Devada Marketing to Developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook Note from the editor The trends shaping the future of the marketing industry are essential to understand. That's why we're creating Trendlines, a new destination on Marketing Dive to dive deep into the forces that impact your business. Each Trendline is a living, in-depth resource featuring stories written by our team of journalists to provide insights into an important trend. We will regularly update Trendlines throughout the year as new developments emerge. Today, we're excited to share our first Trendline on video marketing with you. While video ad spending is forecast to top $100 billion by 2023, marketers are being forced to adapt to multiple challenges like cord cutting, a deluge of new platforms and more. This report details the more nuanced aspects of an increasingly essential and quickly evolving piece of marketers' toolkits. We hope you enjoy reading our first Trendline on video marketing — and stay tuned for more. We would love to hear your feedback. Chantal Tode Lead Editor, Marketing Dive E-mail Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game. Amazon's ad sales jump to $3.4B in Q4 2018 The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing. Burger King trolls McDonald's for losing Big Mac trademark in the EU In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden. Top ad trade bodies push for clarity around California consumer privacy law In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs. Geico is top spender on YouTube while auto brands slash budgets, analysis finds With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues. A third of millennials joined a boycott last year Brands increasingly walk a fine line between embracing the social issues their best customers care about and alienating a mass merchandise audience. BJ's partners with DoorDash for 'Super Sick Monday' The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl. Let the games begin: Tracking every ad for Super Bowl 2019 Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus. Read more news What We're Reading Bloomberg The 29-Year-Old Who Rocked Facebook Has Big Data Plans for H&M The Atlantic The World-Record Instagram Egg Is Going to Make Someone Very Rich Fast Company Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it Venture Beat French regulator orders Google to review search ads policies The Wall Street Journal Let the Streaming Wars Begin Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing Shopkick View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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