Elementary 🎧

One school of thought

See this as a web page Update your subscription preferences Hey there Potty — I had to delve into the treasure trove that is the Sherlock Holmes stories for this episode of the show. I know, big surprise for those of you who know me. The foremost analytical mind of the late 19th century had a few thoughts on how to ascertain the impact of your marketing efforts on your business. I hope you enjoy this one. I'll see you on the Internet. Excerpts: Episode 63: You See But You Do Not Observe If you're interested in how your business is performing, it's essential that you're measuring the right things. But you need to know where to look when setting up your KPIs. Often times, we're looking in the wrong place. Or looking in the right place, but simply not asking the right questions or interpreting the data correctly. Sherlock Holmes had some ideas about how to apply our minds to answering questions that some people haven't even considered asking. "How ever did you see that?" "Because I looked for it." – Arthur Conan Doyle Download now (3.8 MB, 8:20) Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us. Links: This episode: smonty.co/fullmonty63 Sponsor: IRI Worldwide Other commentary and updates at ScottMonty.com Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Incidental music: Violin Concerto in D major, Op. 61 - III. Rondo: Allegro by Ludwig van Beethoven Performers: Uncredited violinist, US Marine Chamber Orchestra Publisher Info.: Washington, DC: United States Marine Band Copyright: Creative Commons Attribution 3.0 Image credit:  Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast." If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more. Read on » Share Tweet Forward Share Can I bring some Timeless Wisdom your way? I speak to executives, teams, and groups about avoiding shiny object syndrome and finding the truth in human nature that drives customer behavior. Let's set up some time to chat! Book an inquiry call with Scott Follow Scott on social media: Copyright © 2019 Scott Monty Strategies, All rights reserved. You're receiving email from me because you signed up for Scott's updates. Our mailing address is: Scott Monty Strategies 789 Buchanan St Canton, MI 48188-3427 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.