Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth? In some cases, influencer marketing has devolved into a transactional numbers game. It's ...

Episode 42: What's It Worth to You?   Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth? In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction. Download now (1.8 MB, 3:51) I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls. Links: This episode: smonty.co/fullmonty42 Influencer marketing platforms are making fraud 'very obvious' for brands to identify (Digiday) Other commentary and updates at ScottMonty.com Credits: Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. Image: Echo and Narcissus by John William Waterhouse, 1903 (public domain, Wikimedia Commons) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more. The Full Monty: Now With Less Audio – August 13, 2018 Episode 41: The Profound Simplicity of Culture The Full Monty: Secret Weapon – August 6, 2018

   

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