August 16 - Foot Locker, Asics create shoppable anime series | Ponying up for celebrities

The price is right: Why food, drink brands spend big money for celebrity endorsers; Gen Z more likely to visit shopping malls, fast-food restaurants, study finds; Dennis Quaid breaks the fourth wall for Esurance's brand revamp ; 53% of consumers more likely to purchase from brands that are transparent on social media View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 16,​ 2018 BROUGHT TO YOU BY — PTC How Augmented Reality Can Reduce Your Sales Cycle Through the power of AR, your Sales Team can now demonstrate any product, anywhere, anytime. Watch now to gain a competitive edge with innovative technology. Watch now. Foot Locker, Asics team up on shoppable anime series, apparel collection "The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels. Deep Dive The price is right: Why food, drink brands spend big money for celebrity endorsers While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names. Gen Z more likely to visit shopping malls, fast-food restaurants, study finds Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries.  Dennis Quaid breaks the fourth wall for Esurance's brand revamp In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features. 53% of consumers more likely to purchase from brands that are transparent on social media A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor. Read more news What We're Reading Food Dive Coca-Cola culling portfolio to rid it of 'zombie brands' Bloomberg Amazon in Running to Acquire Landmark Movie Chain Retail Dive Walmart muscles strongest sales growth in 10 years Variety Future of Imax VR Uncertain After Company Closes Two Centers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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