August 22 - KFC's feat of strength | Facebook kills 5K ad targeting options

Facebook kills 5K ad targeting options to combat discriminatory practices; Forrester: Video ad spending will hit $103B by 2023; Comic Dive: Airbnb Gets Stonewalled; Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 22,​ 2018 KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches Hafþór Júlíus Björnsson​, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering.  Facebook kills 5K ad targeting options to combat discriminatory practices The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising. Forrester: Video ad spending will hit $103B by 2023 However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate. Sponsored Content by Ohsyn Free ebook: How agencies can win You're amazing at creative! And great creative is amplified by great tech partnerships. Download Now. Column Comic Dive: Airbnb Gets Stonewalled A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals. Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series.  Deep Dive Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation. Read more news What We're Reading TechCrunch Google created a fake pizza brand to test out creative strategies for YouTube ads Mobile Marketer Half of adult Facebook users have never heard of Watch, survey shows AdAge In newspaper ad, Papa John's founder says he wants to get to the 'truth' Food Dive It's not easy being cheesy: Cheetos takes aim at upstart competitor for targeting its mascot Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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