August 20 - Brands challenge traditional masculinity | Agencies come under 'economic attack'

Agencies under 'economic attack' as CMO priorities shift, Forrester says ; Harry's touts new line of men's grooming products with Ludacris-starring spot ; Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers ; Balancing act: Using customer data from your loyalty program the right way View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 20,​ 2018 Deep Dive Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation. Agencies under 'economic attack' as CMO priorities shift, Forrester says Heavy hitters in the agency space are working to modify their businesses, but might not be taking realignments far enough or doing them fast enough.  Harry's touts new line of men's grooming products with Ludacris-starring spot Creative depicts the hip-hop star reading to his son, doing chores and singing in the shower — a part of the brand's evolving portrayals of fatherhood.  Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship.  Opinion Balancing act: Using customer data from your loyalty program the right way How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in. Delta urges Seattle residents to visit their moms in new OOH campaign To market its expanded network from the northwest hub, the airline enlisted local moms to pen handwritten letters that are displayed on billboards and posters. Column Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks. Read more news What We're Reading The Wall Street Journal Pepsi to Buy SodaStream for $3.2 Billion in Shift to Healthier Drinks Mobile Marketer Walmart files patent application for VR shopping Digiday How Johnson & Johnson is using startup incubators to find new talent Variety Viacom Laying Off 98 Awesomeness Employees, or Half the Staff, Following Acquisition MediaPost Communications Facebook Says Users Have No Grounds For Suit Over Cambridge Analytica Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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