August 21 - Smirnoff toasts the 'Fun%' | Mercedes test drives film on IGTV

Comic Dive: Airbnb Gets Stonewalled; Mercedes-Benz honors 'The First Drive' with long-form IGTV video; Spotify tunes in first branded podcast series with New Amsterdam Vodka ; Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 21,​ 2018 Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness. Column Comic Dive: Airbnb Gets Stonewalled A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals. Mercedes-Benz honors 'The First Drive' with long-form IGTV video The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June. Sponsored Content by Ohsyn The new agency model: Specialize + Partner [Free Ebook] Winning agencies will focus on strengths & work closely with trusted partners. Download Now. Spotify tunes in first branded podcast series with New Amsterdam Vodka "Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year.  Deep Dive Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation. Vice's Munchies cooks up plans to open food hall in 2019 The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos.  Brinks Home Security targets millennial homeowners with brand revamp The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system.  Read more news What We're Reading Digiday How Pepsi can use Sodastream acquisition to grow its e-commerce business Mobile Marketing Magazine Netflix testing between-episode promos, despite viewer grumbles Variety Twitch Drops Ad-Free Viewing for Prime Members Retail Dive True Religion taps Bella Hadid for brand revamp Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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