August 15 - Bud Light locks smart fridges in NFL promo | MLB teams, Papa John's reconnect

MLB teams are already restoring their Papa John's partnerships, New York Post reports ; Facebook helps brands turn still image ads into direct-response videos; Nectar Sleep stays refreshed with Big Data and Trump-Putin 'grumpy brain' ads; Bacardi and Major Lazer tap SoundCloud for music talent competition View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 15,​ 2018 BROUGHT TO YOU BY — PTC Improve Purchasing Confidence with Augmented Reality AR can help you win and keep new business. Download PTC’s new eBook to discover how AR can increase revenue, reduce costs and improve customer satisfaction. Download PTC's new eBook. Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game. MLB teams are already restoring their Papa John's partnerships, New York Post reports Some are showing solidarity with franchisees of the embattled chain, who have been hit by falling sales and boycotts over the founder's racist comments.   Facebook helps brands turn still image ads into direct-response videos In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads. Nectar Sleep stays refreshed with Big Data and Trump-Putin 'grumpy brain' ads As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy. Bacardi and Major Lazer tap SoundCloud for music talent competition While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform.  Column Comic Dive: Bitcoin Bank Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange. Read more news What We're Reading Retail Dive Why a lawsuit against Nike could change everything — or nothing Digiday Blockchain buzz among advertisers starts to fizzle Mobile Marketer Amazon pilots video ads in mobile search results CNBC Activist hedge fund Elliott Management pushes for outright sale of Nielsen, source says The Wall Street Journal New York Magazine Owner Explores Sale Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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