August 29 - Gen Z freezes out destination retail, auto brands | McDonald's app is an asset

McDonald's sees daily app usage jump 20%-40%; HP exposes bias around the 'all-American family' with social experiment; Will MillerCoors' second try at a millennial-targeted beverage be successful?; EMarketer: Facebook tops social media usage for all age groups — except teens View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 29,​ 2018 Gen Zers drop destination retail, auto brands from the conversation, study finds Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.  McDonald's sees daily app usage jump 20%-40% The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low." HP exposes bias around the 'all-American family' with social experiment The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.    Will MillerCoors' second try at a millennial-targeted beverage be successful? The brewer announced its flavored low-calorie Cape Line beverages soon after discontinuing its unsuccessful Two Hats line. EMarketer: Facebook tops social media usage for all age groups — except teens Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022. WSJ: Yahoo sticks with scanning email to help target ads The practice has been deemed off-limits by many in the U.S. tech industry.  Column Comic Dive: The Collateral Damage of InfoWars Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones. Read more news What We're Reading The Ringer How Domino's Became the Pizza for the People Bloomberg Viewers Slam Amazon's U.S. Open Coverage Mobile Marketer Instagram steps up authentication for users with large audiences MediaPost Communications Trump Attacks Google News Results, Search Experts Debunk Bias Claim Retail Dive J. Crew steadies sales ahead of brand revamp Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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