Weekender: Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions

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Marketing Dive's Top News Weekender | Aug.​ 18,​ 2018 BROUGHT TO YOU BY — PTC How Augmented Reality Can Reduce Your Sales Cycle Through the power of AR, your Sales Team can now demonstrate any product, anywhere, anytime. Watch now to gain a competitive edge with innovative technology. Watch now. Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks. McDonald's reveals new tech-focused flagship store in Chicago The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.  Study: Social media, email marketing are best for digital lead generation Most marketers say the effectiveness of digital lead generation is improving overall.  Facebook helps brands turn still image ads into direct-response videos In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads. Olay urges women to be bold in new Face Anything campaign A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week. Supreme takes over the New York Post, sending streetwear fans into a frenzy The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay. Recommended For You Improve your recommendations: click here to update your profile. The price is right: Why food, drink brands spend big money for celebrity endorsers While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names. Best of What We're Reading Retail Dive 10 Amazon myths examined Food Dive Coca-Cola culling portfolio to rid it of 'zombie brands' CNBC Facebook exec reportedly tells publishers it would let them die Bloomberg Amazon in Running to Acquire Landmark Movie Chain Retail Dive Why a lawsuit against Nike could change everything — or nothing Food Dive Kraft Heinz gives legacy brands a healthy makeover to stay relevant Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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