August 28 - In-house agencies surge | Big Tobacco's shady influencer use

Comic Dive: The Collateral Damage of InfoWars; Big Tobacco used social influencers to target young people, investigation finds; Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service; Google tests 'ad strength' with new metric gauging campaign effectiveness View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 28,​ 2018 Study: In-house agencies multiply, setting up shop at 64% of advertisers The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness.  Column Comic Dive: The Collateral Damage of InfoWars Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones. Big Tobacco used social influencers to target young people, investigation finds Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times. Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment.  Google tests 'ad strength' with new metric gauging campaign effectiveness The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.  Read more news What We're Reading AdAge NFL names Activision exec Tim Ellis as its new CMO Mobile Marketer Diane von Furstenberg credits 11% of revenue to personalized e-commerce Recode Top Facebook communications exec Rachel Whetstone is departing for Netflix The Wall Street Journal BuzzFeed News Asks Readers to Chip In With Donations Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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