August 10 - Adidas sales get a kick from World Cup | Organic influencer reach retracts

Organic reach for Facebook influencer content drops 23%, analysis finds; How Goya, Pillsbury are driving an increase in social influence; Impossible Foods launches first mission campaign with astronaut short film; Yelp beats Q2 projections as ad revenue grows 21% to $226M View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 10,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ Adidas sales surge on strength of World Cup sponsorship Soccer merchandise proved particularly popular in Q2, though rival Nike had its swoosh on the winning French national team's jersey.  Organic reach for Facebook influencer content drops 23%, analysis finds Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.  How Goya, Pillsbury are driving an increase in social influence Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking. Impossible Foods launches first mission campaign with astronaut short film Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.  Yelp beats Q2 projections as ad revenue grows 21% to $226M The company also reported that the number of active devices using its app grew 15% year-over-year to more than 32 million.  Q&A Campbell's VP of digital acceleration races against quickly evolving consumers In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change. Read more news What We're Reading Mobile Marketer L'Oréal brings AR makeup sampling to Facebook Adweek End of an Era as Havas 'Crowdsourcing Agency' Victors & Spoils Closes Shop Retail Dive Samsung debuts smart home device The Drum Spotify sounds out listeners with skippable ad trial Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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