Jan. 9 - Disney ramps up advertiser offerings | Starbucks shifts gears with Anomaly pick

Starbucks hands Anomaly US creative duties in blow to WPP: report; Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience; Super Bowl LIX: Tracking every ad; Horizon Media Holdings appoints former IBM exec as first president View online | Signup

Daily Dive Jan.​ 9,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Disney ramps up advertiser offerings as streaming wars enter next phase The media giant’s fifth annual Tech & Data Showcase comes just days after it moved to combine its Hulu + Live TV offering with streaming platform Fubo. Starbucks hands Anomaly US creative duties in blow to WPP: report WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan. Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience An early screening of “Captain America: Brave New World” will offer consumers the chance to experience stains as if they were in the movie.  Tracker Super Bowl LIX: Tracking every ad GoDaddy teased its upcoming Super Bowl appearance with a 15-second spot entitled “Who’s That?”  Horizon Media Holdings appoints former IBM exec as first president Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio. Column Sociable: Will Meta’s revised approach to moderation impact its ad business? Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales? Read more news From Our Library Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers View all resources What We’re Reading Bloomberg Meta Floats EBay Ads Fix to Comply With EU Antitrust Order Digiday Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers Adweek Advertisers Feel ‘Less Powerful’ as Meta Embraces Right-Wing Influences Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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