Jan. 22 - Dunkin’ CMO on building a ‘cinematic universe’ | Netflix bets on in-house ad tech

Netflix’s next phase of advertising growth hinges on in-house ad tech; McDonald’s amplifies mobile app with Pokémon Happy Meal; Super Bowl LIX: Tracking every ad; Sociable: Timeline of TikTok’s US ban and what comes next View online | Signup

Daily Dive Jan.​ 22,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies AI will continue to guide strategy in 2025 as companies contend with state-level privacy laws and pursue their visions for a post-cookie web. Learn more.   NOTE FROM THE EDITOR As you explore the role that generative AI could play within your organization, be sure to join Marketing Dive on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding the buzzy tech and its integration across business functions.  During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register using this link. As a reminder, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Q&A Dunkin’ CMO on building a ‘cinematic universe’ to capture attention Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future. Earnings Netflix’s next phase of advertising growth hinges on in-house ad tech The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.  McDonald’s amplifies mobile app with Pokémon Happy Meal The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet. Sponsored Content by Evercopy Inc. Small creators deliver 10x ROI, but they remain hard to scale—can AI change that? Can AI turn 5b creators into advertisers for your brand? Tracker Super Bowl LIX: Tracking every ad Little Caesars announced its return, Michelob Ultra shared a new teaser and Pringles revealed that actors Adam Brody and Nick Offerman will star in its ad.  Column Sociable: Timeline of TikTok’s US ban and what comes next The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.  Read more news From Our Library Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading Bloomberg Walgreens Replaced Fridge Doors With Smart Screens. It’s Now a $200 Million Fiasco Retail Dive 9 brands to watch in 2025 MediaPost Meta: ‘Community Notes’ Will Not Affect Paid Ads Suggest a story we should read Upcoming Event 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove Street, Newton, Massachusetts, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.