Jan. 15 - Coors Light unveils Mondays Light | Pacsun CEO on TikTok’s looming ban

Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?; Marketers increasingly prioritize automation investments: report; Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 15,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive approach to reputation management, brands put themselves at risk. Learn 3 key strategies for protecting your brand reputation in this playbook.   Coors Light preps case of the Mondays for day after the Super Bowl The Molson Coors flagship continues to build buzz for its big game spot days after misspelling “refreshment" as "refershment” in an ad stunt. Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators. Marketers increasingly prioritize automation investments: report However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research. TRENDLINE How generative AI is transforming CX strategies Businesses are experimenting with generative AI tools, from customer-facing chatbots to agent-facing copilots. Explore which investments are paying off and how ROI is shaping adoption plans in this Trendline. Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares. Tracker Super Bowl LIX: Tracking every ad Coors Light will air a 30-second spot handled by Mischief @ No Fixed Address and Reese’s revealed two new teaser ads.  How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall. Read more news How Brands Stay Ahead of Market Trends For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar. Watch Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Restaurant Dive Panera hires marketing, culinary executives Digiday Brands are seeing an influx of traffic from ChatGPT and Google Gemini Grocery Dive Kroger’s meal kit company referred to FTC over advertising claims Suggest a story we should read Upcoming Events 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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