Jan. 31 - Inside CTV and retail media’s convergence | Clif Bar debuts new brand platform

Clif Bar celebrates athlete perseverance with new brand platform; Organic social media and marketing budgets: Here’s what the numbers say; How Chili’s boosted comparable sales by 31%; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 31,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Deep Dive What marketers can expect as CTV and retail media converge in 2025 Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing. Clif Bar celebrates athlete perseverance with new brand platform The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, events and challenges. Organic social media and marketing budgets: Here’s what the numbers say Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos. How Chili’s boosted comparable sales by 31% Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Tracker Super Bowl LIX: Tracking every ad Mountain Dew, TurboTax and Uber Eats all shared new teasers while Reese's, HexClad, Booking.com and Bud Light revealed their full commercials.  Q&A Why MLS is kicking off a brand campaign around the Super Bowl CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game. Read more news Building Brand Loyalty with a Unified Marketing Strategy In this playbook, we examine best practices of a unified marketing strategy to unlock more loyal, profitable customers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Adweek Coach Elevates Joon Silverstein to CMO CNBC Apple shares rise 3% as boost in services revenue overshadows iPhone miss Digiday In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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