20+ Tips for better A/B testing

Run better site experiments and get more insights from your results with the A/B Testing Guide.

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Hi there, One of the most important things you can add to your 2025 digital strategy is more A/B tests - especially if you're looking to see success with new product launches, positive site experiences, and marketing campaigns overall. The A/B testing playbook helps you through every step of the journey from testing ideation, experimentation & analyzing your results. A quick look at what's inside the guide: 6 types of experiments: When to use them & what adjustments to consider. Learn how to test for common goals like increasing CTR or decreasing bounces Which A/B testing tool to choose – a look at the 7 most popular on the market with pros and cons of each Testing best practices and use cases from big name brands including Avon and Mitre 10 Download now

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