Jan. 13 - Inside Walmart’s latest brand refresh | Planet Fitness adds CMO from Marriott

Planet Fitness adds CMO from Marriott to build on recent growth; Diageo research finds young consumers want to drink in moderation; Holiday e-commerce hits a record as shoppers choose phones over stores; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 13,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive approach to reputation management, brands put themselves at risk. Learn 3 key strategies for protecting your brand reputation in this playbook.   How Walmart’s latest brand refresh reinforces bigger digital ambitions The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset. Planet Fitness adds CMO from Marriott to build on recent growth Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority. Diageo research finds young consumers want to drink in moderation “Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products. TRENDLINE Leveraging generative AI in the customer experience Generative AI promises to revolutionize customer experience, but deploying the technology requires careful planning and patience. Find out more in this Trendline. Holiday e-commerce hits a record as shoppers choose phones over stores Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics. Tracker Super Bowl LIX: Tracking every ad FanDuel is reviving its "Kick of Destiny" competition, this time with brothers Eli and Peyton Manning, and Häagen-Dazs revealed its first teaser spot. Column Campaign Trail: Dollar Shave Club gets back to its disruptive roots The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner. Read more news How Brands Stay Ahead of Market Trends For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar. Watch Now From Our Library Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Social Media Today Supreme Court Considers TikTok’s Bid To Remain in the US CNBC Meta announces end of DEI programs. Read the internal memo Digiday 2024 laid the groundwork for brand studios. Will it start to pay off in 2025? Suggest a story we should read Upcoming Events 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Givsly Launches First-Of-Its-Kind Consumer Values-Based Audiences Powered by Nonprofit Data Press release from Givsly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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