Jan. 27 - J.M. Smucker’s CMO on 2025’s challenges | Kimberly-Clark appoints creative chief

Kimberly-Clark appoints first global chief creative and design officer; Consumer spend on generative AI apps hit nearly $1.1B in 2024: report; Super Bowl LIX: Tracking every ad; Sociable: Meta launches initial test of ads on Threads View online | Signup

Daily Dive Jan.​ 27,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Q&A J.M. Smucker’s CMO on how brands must face the challenges of 2025 Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech. Kimberly-Clark appoints first global chief creative and design officer AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its agency roster. Consumer spend on generative AI apps hit nearly $1.1B in 2024: report Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year. Sponsored Content by Marketing Dive’s studioID Assessing AI’s role in marketing for 2025 It hasn’t always been a smooth ride for generative AI, even as it continues to make inroads into marketing. Explore the challenges marketers face integrating generative tech across multiple business functions in this virtual event. Tracker Super Bowl LIX: Tracking every ad Uber Eats teased its fifth consecutive big game appearance which will feature Matthew McConaughey, Charli XCX, Martha Stewart and more. Column Sociable: Meta launches initial test of ads on Threads With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands. Column Campaign Trail: Dove’s iconic Beauty Bar is a canvas for celebration Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head. Read more news Building Brand Loyalty with a Unified Marketing Strategy In this playbook, we examine best practices of a unified marketing strategy to unlock more loyal, profitable customers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Retail Dive Ulta Beauty chief marketer exits NPR Exclusive: White House in talks to have Oracle and U.S. investors take over TikTok The Wall Street Journal Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue TechCrunch DeepSeek ‘punctures’ AI leaders’ spending plans, and what analysts are saying Suggest a story we should read Upcoming Event 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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