Jan. 30 - Meta’s AI bets pay off | Why MLS is advertising around the Super Bowl

Why MLS is kicking off a brand campaign around the Super Bowl; Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day; How generative AI’s role will evolve in 2025 as marketers probe its utility; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 30,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Earnings Meta’s AI tools attract more advertisers as tech enters ‘defining’ year More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products. Q&A Why MLS is kicking off a brand campaign around the Super Bowl CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game. Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research. Sponsored Content by Industry Dive Why customers are your most powerful influencers Is time (and patience) for today’s mega influencers running out? Track the backlash and see why more brands are opting to partner with genuine customers. Read now. Deep Dive How generative AI’s role will evolve in 2025 as marketers probe its utility The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.  Tracker Super Bowl LIX: Tracking every ad Squarespace, WeatherTech and the Foundation to Combat Antisemitism shared new teasers and Instacart revealed its full ad, entitled “We’re Here.”  Read more news Building Brand Loyalty with a Unified Marketing Strategy In this playbook, we examine best practices of a unified marketing strategy to unlock more loyal, profitable customers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Search Engine Roundtable Microsoft Bing Advertising Revenue Up 21% Digiday Fragmentation comes to search advertising as marketers grapple with shifting search behavior The Washington Post Meta will pay $25 million to settle Trump lawsuit alleging censorship Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Investigation of Corporate Theft of Influencer Commissions Press release from Migliaccio and Rathod Samsung tops YouGov’s Best Global Brand 2025 rankings Press release from YouGov Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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