Jan. 14 - Inside Rocket’s Super Bowl-ready rebrand | American Eagle CMO on AI’s ‘generic creative’ trap

How American Eagle’s CMO avoids AI’s ‘generic creative’ trap; Publicis Worldwide and Leo Burnett merge to form Leo; Super Bowl LIX: Tracking every ad; How Walmart’s latest brand refresh reinforces bigger digital ambitions View online | Signup

Daily Dive Jan.​ 14,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive approach to reputation management, brands put themselves at risk. Learn 3 key strategies for protecting your brand reputation in this playbook.   How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall. How American Eagle’s CMO avoids AI’s ‘generic creative’ trap At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.   Publicis Worldwide and Leo Burnett merge to form Leo The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.” Sponsored Content by Industry Dive 2025 content marketing predictions (+ how to navigate them) Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts across AI, social media, search, and more. Register now. Tracker Super Bowl LIX: Tracking every ad Duracell will make its debut, Booking.com announced its return and Doritos revealed the top three finalists for its “Crash the Super Bowl” contest. UPDATED How Walmart’s latest brand refresh reinforces bigger digital ambitions The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset. Read more news How Brands Stay Ahead of Market Trends For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar. Watch Now From Our Library Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Ad Age Super Bowl ad waitlist—several brands vying for spot on Fox broadcast The Wall Street Journal DirecTV Pursues Sports Fans With New, Slimmer Streaming Bundle Digiday DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments Suggest a story we should read Upcoming Events 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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