Jan. 21 - Kantar Media sold for $1B | What comes next for TikTok

Sociable: Timeline of TikTok’s US ban and what comes next; Top marketing conferences to attend in 2025; Jim Beam comforts grieving football fans with Keegan-Michael Key; T-Mobile grows ads business with $600M Vistar Media acquisition View online | Signup

Daily Dive Jan.​ 21,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies AI will continue to guide strategy in 2025 as companies contend with state-level privacy laws and pursue their visions for a post-cookie web. Learn more.   Kantar Media sold for $1B amid measurement landscape upheaval The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.  Column Sociable: Timeline of TikTok’s US ban and what comes next The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.  UPDATED Top marketing conferences to attend in 2025 From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.  Sponsored Content by Marketing Dive’s studioID How companies are using AI — and how yours can too Brands that adopt AI with a well-defined governance plan and clear metrics to measure ROI are best positioned to harness its full potential. Discover how to leverage AI to enhance customer experience in this report. Jim Beam comforts grieving football fans with Keegan-Michael Key Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.  T-Mobile grows ads business with $600M Vistar Media acquisition The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns. Tracker Super Bowl LIX: Tracking every ad Totino’s announced that the folks behind Netflix’s cult hit “I Think You Should Leave” will reunite for its big game spot. Marketing to social media users in 2025: Here’s what the numbers say Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social. Read more news From Our Library Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading Ad Age How the Omnicom-IPG merger came together—a timeline of key events and negotiations Digiday CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term Restaurant Dive Why quality may trump price in 2025’s restaurant value battle Suggest a story we should read Upcoming Event 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Company Announcements Press releases from companies in your industry. Chatmeter Launches Industry First AI-Powered Review Image Analysis Tool and Introduces Review Generation to Help Multi-Location Businesses Build Trusted Reputations Press release from Chatmeter Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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