Jan. 29 - How generative AI’s role will evolve in 2025 | Starbucks bets on marketing

Starbucks bets on marketing to broader audience to support turnaround; Creators can be a full-funnel marketing tactic, Snap study finds; Super Bowl LIX: Tracking every ad; How E.l.f. balances entertainment, purpose to tap into a TikTok trend View online | Signup

Daily Dive Jan.​ 29,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Deep Dive How generative AI’s role will evolve in 2025 as marketers probe its utility The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.  Earnings Starbucks bets on marketing to broader audience to support turnaround CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” Creators can be a full-funnel marketing tactic, Snap study finds Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined. Tracker Super Bowl LIX: Tracking every ad Hellmann’s spot sees actors Billy Crystal and Meg Ryan reprise their roles in “When Harry Met Sally...” before spurring a Sydney Sweeney cameo. How E.l.f. balances entertainment, purpose to tap into a TikTok trend In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products.  Read more news Building Brand Loyalty with a Unified Marketing Strategy In this playbook, we examine best practices of a unified marketing strategy to unlock more loyal, profitable customers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Ad Age Super Bowl commercial prices hit $8 million for the first time Social Media Today X Says in-Stream Payments Are Coming ‘Later This Year’ The Wall Street Journal S4 Shares Jump on Better-Than-Expected Revenue, Earnings Outlook Adweek Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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