Jan. 2 - Domino’s CMO details 2025 agenda | Dunkin’ shakes that ‘ess’ with Sabrina Carpenter

Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign; TurboTax showcases how AI streamlines tax preparation in new campaign; Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 2,​ 2025 | Today’s news and insights for marketing leaders Q&A Domino’s CMO on how Emergency Pizzas meet consumers where they are Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025. Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe.” TurboTax showcases how AI streamlines tax preparation in new campaign With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated. Column Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen. Tracker Super Bowl LIX: Tracking every ad Intuit-owned TurboTax will advertise in the Super Bowl with an ad that will mark its 12th consecutive game day appearance. Read more news From Our Library Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading CNBC Ad revenue should stabilize for media companies in 2025 — if they have sports MediaPost First Netflix Games Set NFL Record, Become Most-Streamed Ever The Wall Street Journal Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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