Jan. 6 - How Athletic Brewing, Heineken are destigmatizing nonalcoholic brews

Heineken 0.0 looks to destigmatize abstaining from alcohol; Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals; The state of website privacy: Here’s what the numbers say; Amex keeps focus on younger customers View online | Signup

Daily Dive Jan.​ 6,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category. Heineken 0.0 looks to destigmatize abstaining from alcohol “0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage. Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year. The state of website privacy: Here’s what the numbers say Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance. Amex keeps focus on younger customers The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends. Read more news From Our Library Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk View all resources What We’re Reading The Wall Street Journal Disney and FuboTV to Merge Live TV Streaming Services Retail Dive Did Costco just reset the narrative around DEI? Ad Age How alcohol marketers could be impacted by surgeon general’s cancer label recommendation Suggest a story we should read Company Announcements Press releases from companies in your industry. Blings’ Co-Founders Discuss Customer Engagement and Personalized Videos on Jane King’s Show in NASDAQ Building Press release from Jackie Michelle Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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