Weekender: Sociable: Assessing possible outcomes for TikTok in its final days in the US

Signup Weekender Jan.​ 18,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive approach to reputation management, brands put themselves at risk. Learn 3 key strategies for protecting your brand reputation in this playbook.   Column Sociable: Assessing possible outcomes for TikTok in its final days in the US According to reports, the Biden team is now looking to keep the app running and won't enforce the ban set to go into effect on Sunday.  How Walmart's latest brand refresh reinforces bigger digital ambitions The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset. Coors Light preps case of the Mondays for day after the Super Bowl The Molson Coors flagship continues to build buzz for its big game spot after misspelling "refreshment" as "refershment" in an ad stunt. Sponsored Content by Industry Dive 2025 content marketing + demand gen predictions Dig into the results of studioID’s 2025 marketing predictions survey to uncover what trends, challenges, and shifts should be top of mind in the year ahead. Read More. Publicis Worldwide and Leo Burnett merge to form Leo The new Publicis Groupe unit will be charged with connecting creative and data in the "age of AI." How American Eagle's CMO avoids AI's 'generic creative' trap At NRF's Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a "scary" prospect.   Planet Fitness adds CMO from Marriott to build on recent growth Brian Povinelli's appointment comes as the gym chain makes redefining its brand strategy a key priority. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How marketers can stay reactive as a TikTok ban looms Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday. How Brands Stay Ahead of Market Trends For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar. Watch Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources Best of What We're Reading Bloomberg Supreme Court Upholds Law That Threatens US TikTok Ban Ad Age FanDuel Casino hires Orchard as creative agency of record MediaPost Snap’s My AI Poses Risk To Young Users, FTC Alleges Retail Dive Target taps new execs to lead store and digital teams Adweek Publishers Are Migrating TikTok Audiences to Other Platforms Ahead of a Potential Ban MediaPost Netflix Projected To Top $3.2B In Ad Revenue This Year Suggest a story we should read Upcoming Event 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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