Jan. 17 - Marketing to social media users in 2025 | Assessing possible outcomes for TikTok

Sociable: Assessing possible outcomes for TikTok in its final days in the US; Trade Desk buys ad data firm Sincera as brands seek objective insights; Google’s AI tools power Omoda’s online personal stylist platform; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Jan.​ 17,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive approach to reputation management, brands put themselves at risk. Learn 3 key strategies for protecting your brand reputation in this playbook.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday, Jan. 20, in recognition of Martin Luther King Jr. Day. We'll be back in your inbox on Tuesday, Jan. 21. As you settle in for the holiday weekend, check out our coverage of the National Retail Federation’s Big Show, including how American Eagle’s CMO avoids the pitfalls of AI and what’s next for brands that embraced TikTok like Pacsun. As always, thanks for reading. Chris Kelly Senior Reporter, Marketing Dive Email Marketing to social media users in 2025: Here’s what the numbers say Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social. Column Sociable: Assessing possible outcomes for TikTok in its final days in the US According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.  Trade Desk buys ad data firm Sincera as brands seek objective insights Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. Google’s AI tools power Omoda’s online personal stylist platform The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience. Tracker Super Bowl LIX: Tracking every ad FanDuel unveiled a second teaser ad, entitled “Destiny,” tied to the return of its “Kick of Destiny” campaign. Deep Dive How marketers can stay reactive as a TikTok ban looms Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday. Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares. How TikTok Shop is changing the way brands reach customers As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z. Read more news How Brands Stay Ahead of Market Trends For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar. Watch Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Bloomberg Supreme Court Upholds Law That Threatens US TikTok Ban Ad Age FanDuel Casino hires Orchard as creative agency of record MediaPost Snap’s My AI Poses Risk To Young Users, FTC Alleges Retail Dive Target taps new execs to lead store and digital teams Suggest a story we should read Upcoming Events 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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