Jan. 23 - Inside Nielsen’s latest MRC accreditation | Cheetos unveils custom font

Cheetos continues to embrace ‘Other Hand’ imperfection with custom font; How Dogfish Head uses social-first marketing as craft beer tides change; Super Bowl LIX: Tracking every ad; Dunkin’ CMO on building a ‘cinematic universe’ to capture attention View online | Signup

Daily Dive Jan.​ 23,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies AI will continue to guide strategy in 2025 as companies contend with state-level privacy laws and pursue their visions for a post-cookie web. Learn more.   Nielsen’s latest MRC accreditation returns it to measurement pole position Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts. Cheetos continues to embrace ‘Other Hand’ imperfection with custom font The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack. How Dogfish Head uses social-first marketing as craft beer tides change The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA. Sponsored Content by Industry Dive 2025 content marketing predictions (+ how to navigate them) Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts across AI, social media, search, and more. Register now. Tracker Super Bowl LIX: Tracking every ad Hellmann's, GoDaddy, Instacart and MSC Cruises revealed new teasers and Coffee Mate nodded to a "country pop diva" that will appear in its ad.  Q&A Dunkin’ CMO on building a ‘cinematic universe’ to capture attention Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future. Read more news From Our Library Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading Retail Dive How retailers are approaching customer experience in 2025 Digiday Assessing the most likely outcomes of Google’s pivotal ad tech antitrust trial Ad Age Autodesk awards its creative business to Giant Spoon Suggest a story we should read Upcoming Event 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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