Jan. 7 - 10 marketing predictions for 2025 | McDonald’s launches value menu with John Cena

McDonald’s value menu launch gets inspirational boost from John Cena; Albertsons, DoorDash boost advertiser offerings around data, measurement; Super Bowl LIX: Tracking every ad; Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer View online | Signup

Daily Dive Jan.​ 7,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Deep Dive 10 marketing predictions for 2025 as new era of productivity dawns With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse. McDonald’s value menu launch gets inspirational boost from John Cena The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.  Albertsons, DoorDash boost advertiser offerings around data, measurement The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES. Sponsored Content by Industry Dive springboard’s Top 50 content marketing brands Innovative. Influential. Dedicated. Across a variety of verticals, get inspired with a look at the crème de la crème of content marketing. View the list. Tracker Super Bowl LIX: Tracking every ad Tech company Bosch will make its debut, Lay's and DoorDash announced their return and Pringles revealed the silhouettes of four celebs set to star in its ad.  Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category. Read more news From Our Library Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk View all resources What We’re Reading Digiday How publishers are strategizing for a second Trump administration: softer news and more social media CNBC Meta scraps fact-checking program, brings back political content Ad Age Publicis hires former Omnicom exec as chief commercial officer Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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