Weekender: PepsiCo experiments with Smart Cans, AI tech to improve personalization

Signup Weekender June​ 29,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID AI Techniques to Empower Your Marketing In this playbook, explore how 4 companies are thriving in their AI era, and how marketers can improve targeting, drive campaign response and boost marketing ROI using AI technology: Download now.   PepsiCo experiments with Smart Cans, AI tech to improve personalization At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and connected device for Pepsi inspired by its can shape. Toys R Us creates first brand film to use OpenAI's text-to-video tool The toy brand's production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers. Verizon unveils future-facing new look with ad campaign nodding to its past The telecom is resurrecting its once-ubiquitous "Can You Hear Me Now?" slogan to promote a new logo from Publicis design shop Turner Duckworth. Sponsored Content by Marketing Dive’s studioID How to craft personalized connections in health marketing Personalization is an effective way to reach healthcare customers, but without the right approach, its benefits might seem elusive. Learn how healthcare organizations can better connect with customers in this webinar. Chili's arcade-inspired video game slams rising fast food prices Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration. Forrester: 91% of US ad agencies are currently using, exploring generative AI More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency's ecosystem. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Calvin Klein's Jeremy Allen White ads turned heads, but the biggest impact may be to the brand's image "The Bear" star's images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable. Accelerate Ad Production & Distribution with Automation In an increasingly complex marketing landscape, many businesses must make compromises when balancing costs, speed and creative quality. Learn how creative automation can help in this webinar. Watch Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One View all resources Best of What We're Reading TechCrunch Zuckerberg disses closed-source AI competitors as trying to ‘create God’ Marketing Brew How Target became an OG retail media network Ad Age FIFA looks to raise as much as $2 billion for streaming service CNN NFL hit with jury verdict in ‘Sunday Ticket’ antitrust trial that could reach $14.1 billion Ad Age Microsoft marketer Kathleen Hall to exit after 16 years CX Dive Customer experience scores plummet to record lows, Forrester finds Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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