June 10 - How Dr Pepper passed Pepsi | Ocean Spray’s new brand character says ‘Just Add Cran’

Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative; United Airlines takes flight with airline industry’s first media network; Campaign Trail: Crayola reunites adults with childhood art to spur creativity View online | Signup

Daily Dive June​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   How Dr Pepper passed Pepsi by marketing around football, flavor innovation The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S. Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative.  United Airlines takes flight with airline industry’s first media network Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens. TRENDLINE Inside the latest data marketing strategies In today’s data landscape, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns. Explore their strategies in this Trendline. Column Campaign Trail: Crayola reunites adults with childhood art to spur creativity The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Ad Age How Twitch’s controversial safety move could affect brands Search Engine Land Huge Google Search document leak reveals inner workings of ranking algorithm Social Media Today Pinterest Launches Promotional Campaign to Highlight Discovery Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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