June 27 - Coors Light, Patrick Mahomes bury ad in time capsule | Pure Leaf, Lindsay Lohan defy hustle culture

Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’; Report: Gen Alpha’s tech sophistication will challenge brand strategies; Havas preps for future with hefty tech investment, integrated communications View online | Signup

Daily Dive June​ 27,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID AI Techniques to Empower Your Marketing In this playbook, explore how 4 companies are thriving in their AI era, and how marketers can improve targeting, drive campaign response and boost marketing ROI using AI technology: Download now.   Coors Light will bury its latest Patrick Mahomes ad in a time capsule The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer. Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’ A new campaign includes a minute-plus-long spot starring Lohan and a landing page that offers drafted “away on a tea break” messages. Report: Gen Alpha’s tech sophistication will challenge brand strategies The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most. Sponsored Content by Semasio The future of addressability: “Uncertain” doesn’t have to mean “unprepared” Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.  Havas preps for future with hefty tech investment, integrated communications The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions. Read more news Accelerate Ad Production & Distribution with Automation In an increasingly complex marketing landscape, many businesses must make compromises when balancing costs, speed and creative quality. Learn how creative automation can help in this webinar. Watch Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Playbook Uncover the Truths About Outsourcing CX in Retail Custom content for TaskUS View all resources What We’re Reading Ad Age Microsoft marketer Kathleen Hall to exit after 16 years CX Dive Customer experience scores plummet to record lows, Forrester finds The Wall Street Journal How Nike Missed the Boom in Running Culture Suggest a story we should read Company Announcements Press releases from companies in your industry. Canvs AI Introduces "Order Ahead" AI Insights Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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