June 6 - Ikea brings jobs to Roblox | Retail media growth shows signs of cooling off

WARC: Retail media’s meteoric growth to cool down in ‘25; Givenchy Beauty makes over Roblox space for Pride Month; What Ballantine’s has learned from 10 years of music marketing; Marketers should stop being fearful of Reddit — here’s why View online | Signup

Daily Dive June​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Brightcove The leading enterprise video platform Looking for an enterprise video platform? Aragon Research evaluated and ranked vendors to help you choose the best fit for your business. Learn more.   Ikea remodels remote work with paid positions for Roblox store The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment. WARC: Retail media’s meteoric growth to cool down in ‘25 As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category. Givenchy Beauty makes over Roblox space for Pride Month The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers. Sponsored Content by Industry Dive 6 vital content marketing statistics for 2024 Did you know social video will account for over 10% of all US time spent with digital media this year? See the other stats that demand your attention. Read now. Q&A What Ballantine’s has learned from 10 years of music marketing The Pernod Ricard Scotch whisky brand’s True Music platform has showcased over 800 artists and hosted events in 32 countries. Opinion Marketers should stop being fearful of Reddit — here’s why Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates. Read more news Using Automation to Improve Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact. Learn how to execute bigger ideas in a simpler, more cost-effective way in this webinar. Watch Now From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Ad Age Ad tech watchdog infuriates the industry with its damning programmatic reports—inside the battle Grocery Dive Giant Eagle, Wegmans aim to boost retail media scale with new third-party tie-up CNBC Alphabet taps Eli Lilly’s Anat Ashkenazi as new CFO Retail Dive Shinola, Filson parent appoints CEO, chief marketer Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Company Announcements Press releases from companies in your industry. Elevent 2024 Sponsorship Performance Survey Confirms Strong Correlation Between Brand Sports Sponsorship and Purchase Intent Press release from Elevent Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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