June 17 - Dunkin’ enlists creator ‘interns’ for culture plays | Oscar Mayer hacks fake ads to boost bacon
Oscar Mayer hacks fake ads to show off its bacon-smoking process; Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth; Walmart targets Gen Z with apparel brand relaunch
Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.
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