June 24 - PepsiCo experiments with Smart Cans, AI | 91% of US ad agencies cozy up to generative AI

Forrester: 91% of US ad agencies are currently using, exploring generative AI; Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions; How brands can navigate pre-election chaos on social media; Campaign Trail: Coca-Cola spills soda to focus on moments of connection View online | Signup

Daily Dive June​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID AI Techniques to Empower Your Marketing In this playbook, explore how 4 companies are thriving in their AI era, and how marketers can improve targeting, drive campaign response and boost marketing ROI using AI technology: Download now.   PepsiCo experiments with Smart Cans, AI tech to improve personalization At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and connected device for Pepsi inspired by its can shape. Forrester: 91% of US ad agencies are currently using, exploring generative AI More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem. Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week. Sponsored Content by Semasio The future of addressability: “Uncertain” doesn’t have to mean “unprepared” Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.  Opinion How brands can navigate pre-election chaos on social media As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor. Column Campaign Trail: Coca-Cola spills soda to focus on moments of connection David Miami took the attention off the iconic brand entirely and gave it to true-to-life human interactions in the latest iteration of the “Real Magic” platform. Read more news Accelerate Ad Production & Distribution with Automation In an increasingly complex marketing landscape, many businesses must make compromises when balancing costs, speed and creative quality. Learn how creative automation can help in this webinar. Watch Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Playbook Uncover the Truths About Outsourcing CX in Retail Custom content for TaskUS View all resources What We’re Reading The Drum Cannes Lions 2024: watch every Grand Prix-winning ad The Wall Street Journal Apple Hit by First Charges Under New European Tech Law Digiday Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’ Suggest a story we should read Company Announcements Press releases from companies in your industry. Screendragon Announces New Leadership Appointment to Drive Global Expansion Amid Unprecedented Growth Press release from Screendragon Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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